Strategic Positioning in an Emerging Growth Market for Digital Infrastructure
Strategic Positioning in an Emerging Growth Market for Digital Infrastructure
The Challenge:
An infrastructure company with high innovation potential but limited market visibility sought to position itself as a relevant partner for digitalizing critical transport infrastructure – especially in the emerging market for 5G-based rail communication solutions.
The challenge: to build political attention, institutional trust, and eligibility for public funding at the same time – in an environment shaped by strong incumbents and government frameworks.
Our Approach:
- Development of a market strategy with a public affairs focus: linking technological capabilities with political priorities (e.g. digitalization, European resilience, climate protection)
- Design of a novel infrastructure project as a reference case – with relevant public and private stakeholders, innovative in content, aligned with existing national and EU funding programs (e.g. CEF Digital)
- Building and guiding a strong consortium of industry partners, public authorities, and research institutions
- Support with funding applications, including political communication to secure backing from funding bodies and regulators
- Development and execution of a visibility strategy through events, parliamentary dialogues, publications, and targeted presence at leading trade fairs
Our Success:
The funding project was approved and successfully completed within a very ambitious timeline. The client positioned itself as an innovation partner contributing to the digitalization of rail, European network resilience, and climate protection.
This created a sustainable foundation for market access, potential public-private partnerships, follow-up projects, and long-term growth in a new strategic segment.
The consulting services depicted took place in the context of the team’s previous professional activity and were not performed by zōonpolitikon.
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